Last updated: October 24, 2026
1. Who we are
MaxRev is a Revenue Management product of Apoorva Corporation ("Apoorva", "we", "us"). This policy explains what information we collect when you visit this website or use MaxRev, how we use it and the choices you have.
2. Information we collect
We collect the following categories of information.
- Account information. Names, business email addresses, phone numbers, company names, job titles and login credentials for the people you invite to your account.
- Billing information. Plan, number of locations, invoices and payment status. Card details are handled by our payment processor, and we do not store full card numbers.
- Facility data from your management software. When you connect your Facility management system, we receive Unit inventory, Rates, occupancy, move-in and move-out history and, where your software provides it, tenant records such as tenant name, Unit, move-in date and current Rate.
- Competitor and market data. Rates and promotions for nearby Facilities that you choose to track, obtained from market Rate data providers.
- Usage and device data. Pages viewed, features used, approximate location derived from IP address, browser type and log data, collected to run and secure the service.
- Communications. Messages you send us, such as support requests.
3. How we use information
- To provide MaxRev, including generating Rate recommendations, reports and alerts for your account.
- To connect to the management software and data sources you authorize.
- To bill you, provide support and communicate about your account.
- To secure, maintain and improve the service, including debugging and measuring feature use.
- To create anonymized, aggregated benchmarks that help recommendations stay stable when a Facility has limited history. These benchmarks do not identify any operator or tenant.
- To comply with law and enforce our agreements.
4. Tenant information and our role
Tenant information in your management software belongs to you. When we process it to provide MaxRev, we act as your service provider, and we use it only to provide the service to you. You are responsible for having the right to share that information with us and for any notices your tenants are owed.
5. How operator data is kept separate
Your private data from your management software is never shown to another operator. Market data about your competitors comes from market Rate data providers. If a competitor of yours also uses MaxRev, data from that operator's management software is never mixed into the market data you see for that Facility. Where we use anonymized, aggregated benchmarks, no operator can see, select or adjust them, and no individual operator or tenant can be identified from them.
6. How we share information
We do not sell personal information. We share information only in these cases:
- Service providers that host our systems, process payments, provide market data, send email or help us support you, under contracts that limit their use of the information.
- Connected services you authorize, such as your Facility management software.
- Legal and safety reasons, when required by law or to protect rights, safety and security.
- Business transfers, if Apoorva is involved in a merger, acquisition or sale of assets, with notice where required.
7. Cookies and similar technologies
This website uses only the cookies and storage needed to operate and secure the site, and may use basic analytics to understand page use. The MaxRev application uses cookies to keep you signed in. You can control cookies in your browser settings, though some features may not work without them.
8. Data retention
We keep account and Facility data while your account is active and for a reasonable period afterward to meet legal, accounting and dispute-resolution needs. After your agreement ends, you may request deletion of your account data, and we will delete or anonymize it unless we must keep it by law.
9. Security
We use administrative, technical and physical safeguards appropriate to the sensitivity of the information, including access controls and encryption in transit. No system is completely secure, so we cannot guarantee absolute security. Please protect your login credentials and tell us right away if you suspect unauthorized access.
10. Your choices and rights
Depending on where you live, you may have the right to access, correct, delete or obtain a copy of your personal information, to object to or restrict certain processing, and to withdraw consent. To make a request, email us at the address below. If you are a tenant of a Facility that uses MaxRev, please contact that Facility first, since it controls your information. We will not discriminate against you for exercising your rights.
11. Children
MaxRev and this website are for business use and are not directed to children under 16. We do not knowingly collect personal information from children.
12. International use
We operate in the United States. If you access MaxRev from elsewhere, your information may be processed in the United States, where privacy laws may differ from those in your country.
13. Changes to this policy
We may update this policy from time to time. When we make material changes, we will post the new version here and update the date above, and we will notify account holders where required.
14. Contact us
Questions or requests about privacy: support@apoorva.com.