Last updated: October 24, 2026
1. Agreement
These Terms of Use ("Terms") govern your access to this website and your use of MaxRev, a product of Apoorva Corporation ("Apoorva", "we", "us"). By using the website or MaxRev, or by signing an order for MaxRev, you agree to these Terms on behalf of yourself and the business you represent. If you do not agree, do not use MaxRev.
2. The service
MaxRev provides software that analyzes data from your Facility management software and market data providers and recommends Rates for you to review. We may update, add or retire features over time. Plans and features are described on our Plans page and may differ from the descriptions in marketing materials where an order states otherwise.
3. Accounts
- You must provide accurate information and keep your credentials secure.
- You are responsible for activity under your account, including activity by users you invite.
- You must tell us promptly if you suspect unauthorized access.
- You may use MaxRev only for your own business and the Facilities you are authorized to manage.
4. Plans, fees and billing
MaxRev is billed per location per month at the plan price shown on our Plans page or in your order. Some plans require an upfront payment and an initial agreement term, such as three months or twelve months, as stated in your order. Setup or migration fees, where they apply, are stated in your order. Unless your order says otherwise, agreements renew for successive terms of the same length, and you may give notice of non-renewal before the renewal date. Fees are non-refundable except as required by law or stated in your order, and are exclusive of taxes. You may change plans as described in your account, and the new plan applies according to your order.
5. Your data
You keep all rights to the data you provide or connect to MaxRev ("Customer Data"). You give us a limited license to host, process and use Customer Data to provide and support MaxRev, to secure and improve it, and to create anonymized, aggregated data that does not identify you or any tenant. You confirm that you have the right to provide Customer Data to us, including any tenant information, and that you have given any notices required by law. Our handling of personal information is described in our Privacy Policy.
6. Recommendations are decision support
MaxRev is a brand name. It does not promise maximum Revenue, higher occupancy or any other result. Recommendations are generated from the data available and the settings you choose, and they may be incorrect or incomplete. You set your own goals, guardrails and approvals, and you are solely responsible for every price you publish, whether you approve it manually or through automated settings.
7. Your compliance responsibilities
You are responsible for complying with all laws that apply to your business and pricing practices, including antitrust and competition laws, consumer protection laws, and laws on notice periods and Rate increases for existing tenants. MaxRev is designed so that operators price independently, but it does not provide legal advice and does not ensure your compliance. You should consult your own counsel. You agree not to use MaxRev to agree on, coordinate or exchange non-public pricing information with competitors.
8. Acceptable use
You agree not to:
- copy, resell, sublicense or provide MaxRev to others as a service;
- reverse engineer or attempt to extract source code, models or non-public data from MaxRev;
- use MaxRev to build a competing product or to benchmark it for a competitor;
- interfere with or overload the service, or bypass security or usage limits;
- upload unlawful content or malicious code, or use MaxRev in violation of law.
9. Third-party services
MaxRev connects to third-party services, such as Facility management software and market data providers. Those services are governed by their own terms, and we are not responsible for them. Features that depend on a third-party service may change or stop working if that service changes or becomes unavailable.
10. Intellectual property
Apoorva and its licensors own MaxRev, including the software, models, designs, trademarks and documentation. These Terms give you only a limited, non-exclusive, non-transferable right to use MaxRev during your agreement. If you send us feedback, you grant us a free, perpetual right to use it to improve our products.
11. Confidentiality
Each party will protect the other's non-public information that is marked or reasonably understood to be confidential, use it only to perform under these Terms and disclose it only to people who need it and are bound to protect it, except as required by law.
12. Disclaimers
MaxRev and this website are provided "as is" and "as available." To the fullest extent permitted by law, we disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy and uninterrupted or error-free operation. We do not guarantee any pricing, Revenue, occupancy or business result.
13. Limitation of liability
To the fullest extent permitted by law, Apoorva will not be liable for indirect, incidental, special, consequential or punitive damages, or for lost Revenue, profits, data or goodwill, arising from or related to MaxRev or these Terms. Our total liability for all claims will not exceed the fees you paid for MaxRev in the twelve months before the event giving rise to the claim. Some jurisdictions do not allow certain limits, so these limits apply only to the extent permitted.
14. Indemnity
You will defend and indemnify Apoorva against claims, damages and costs arising from your Customer Data, your pricing decisions and Rate changes, your violation of these Terms or applicable law, or your use of MaxRev in a way these Terms do not allow.
15. Suspension and termination
You may stop using MaxRev at any time, subject to the term and fees in your order. We may suspend or end your access if you breach these Terms, fail to pay, or use MaxRev in a way that risks harm to us, other customers or the service. On termination, your right to use MaxRev ends, and sections that by their nature should survive will survive. You may request an export or deletion of your Customer Data as described in our Privacy Policy.
16. Governing law and disputes
These Terms are governed by the laws of the State of Colorado, without regard to conflict of laws rules. The state and federal courts located in Colorado have exclusive jurisdiction over disputes, and each party consents to that jurisdiction, except that either party may seek injunctive relief in any competent court to protect its intellectual property or confidential information.
17. Changes
We may update these Terms. When changes are material, we will post the new version here and update the date above, and we will notify account holders where required. Continued use after the effective date means you accept the updated Terms. If you have a signed order that conflicts with these Terms, the order controls for that conflict.
18. Contact
Questions about these Terms: support@apoorva.com.